For What It’s Worth

The Future is Now ~ FWIW Episode 23

March 29, 2017

Technology is changing the way brands market to us, how companies hire, how our data is captured, and what we think about privacy. On this episode I’m joined by the dynamic account team duo at Toronto agency ZenithOptimedia Group, Ryan Covel and Ryan Woodrow. The guys take me through how Ryan C got noticed by using social media ads to promote himself, as well as their takes on privacy as a currency online, the future of voice search, the internet of things, integration of digital marketing into traditionally offline spaces like billboards, online influencers, changing streaming business model for live sports, and of course the hottest marketing topic: content.





Recorded on March 8th, 2017

Music: Hazardous - Light

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